How it all started!
Twenty Four Carrots was founded purely on the love of horses. The business owners, Masha and Alyssa, combined this mutual passion of equines and put it to use in an effort to address and improve upon a huge issue in the equine industry: the quality of feed and supplements offered.
It all started in 2017 sparked by a candid conversation between the owners who were considering supplement and feed options for their own horses. Masha, who moved from the Netherlands with her pregnant mare, was having an incredibly difficult time finding a feed that matched European standards and Alyssa, who was on the hunt for a similar quality feed due to an EMS diagnosis in her older horse, was having the same difficulties. While doing their research on products available they each found it incredibly shocking how many feeds and supplements on the market contained fillers, byproducts, soy, grain, molasses and other truly inferior ingredients which did not contribute to the health of the horse but rather to the profit of the company. The options for whole food supplements and feeds were limited and those that existed boasted quite the price tag. From this unfortunate discovery, an idea was born. The idea was to start a new company with lofty goals of breaking into and taking on the titans in the feed industry by offering whole food products that are not only effective for any level of equine athlete but also free from any subpar ingredients and competitively priced. The girls both enjoy a challenge and thus their company, Twenty Four Carrots was brought to life.
Twenty Four Carrots mission is to supply horse owners with premium products that consist of thoughtfully selected ingredients that not only boast effectiveness but also contribute to the overall wellbeing of the equine as they contain no fillers, additives or GMO’s.
As an advocate of equine nutrition we stand for industry transparency, integrity, education and environmental consciousness. All our products consist of whole food ingredients, none of the bad stuff, and each ingredient is thoughtfully selected for its impressive contribution to the overall health and top performance of the horse.
Our vision is to offer equine products that are as sensational to look at on the outside as they are natural, unique and effective on the inside. We strive to provide a superior source of nutrition for the horse while maintaining total transparency to the consumer. From essential grooming products to complete nutrition, we envision Twenty Four Carrots becoming the go-to trusted name in the horse industry.
The already existing line of Twenty Four Carrots’ supplements and treats are exactly as nature intended; raw, nutrient-dense,
complete and contain absolutely no GMO’s, byproducts, fillers, soy, corn, molasses or grains.
Every ingredient used is carefully selected for its nutritional
content, food grade and is a meaningful contribution to the overall health and wellbeing of the horse.
Each product is designed to be a distinctive homage to a conscientious feeding program and is safe for all horses to consume, even those with metabolic issues.